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Trends in Sanitaryware industry:
The trends noticed are as follows:
Products:
Some trends, which can be seen internationally, are:
- Designs of closets: Introduction of designs to suit handicapped people, closets which are the height of an average chair and therefore more comfortable, lavatories with interesting shapes and designs.
- Designs of washbasins: The trend of people wanting to express themselves particularly, with the wash basin is being seen. So a trend of introduction of variety of new colors and shades and also in use of different materials like glass is being seen.
- Environment friendly products: Water saving closets are being produced to confirm to the tough laws in most countries.
- Technology led products: Major manufacturers are applying technology to offer products, which offer consumer benefits in the areas of hygiene improvement and comfort of usage.
Manufacturing:
- Glazing by robots to improve the consistency.
- Fast Firing Kilns to improve the flexibility .
- Since the manufacturing of sanitaryware involves a high degree of manual labour, there is a noticeable trend of movement of manufacturing from the developed countries to developing countries to reduce manufacturing costs.
Industry dynamics:
- Internationally, the trends of mergers, acquisitions and collaboration are being noticed. These give the major international players leverage in terms of cost and manufacturing flexibility.
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